After many years of somewhat disappointing video games, the vast Middle-earth universe was suffering a bit of burnout. Warner Bros enlisted our help to re-envision The Lord of the Rings for a new player audience, without, of course, alienating the army of diehard LOTR devotees around the world.
We began the new branding with a darker, more brutal Middle-earth identity to serve as the touchstone for a continuing game franchise. From the brooding artwork of the game's anti-hero Talion, through a comprehensive digital and print campaign and website, we infused Middle-earth with an ominous energy that delighted new and old fans alike.
