Background
In Norway, there is little tradition to write a testament. Only between 5% and 7% of the population write a will, including cohabitants who often have to have a will to inherit each other, and it is this trend we want to help to reverse through our campaign.
Assigment
Create a timeless campaign to get more Norwegians over 50 years to write testament where they benefited to the Red Cross.
Assigment
Create a timeless campaign to get more Norwegians over 50 years to write testament where they benefited to the Red Cross.
Consept
Let your last will be Red Cross
Let your last will be Red Cross
Brochure
