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Red Cross - Gogule

An unpublished print ad for Red Cross / First Aid in isolated communities.
 
In Romanian language, "Gogu" is a common traditional name.
When calling a person named Gogu, you say "Gogule" (in translation - Hey Gogu!)
 
We used the pun due to the resemblance with Google to show where the people in isolated villages turn for help - not the Internet, as we are used to do, but at their neighbour Gogu.
Red Cross - Gogule
Published:

Red Cross - Gogule

Print ad proposal for the social campaign conducted by the Romanian Red Cross aiming to establish first aid hotstops in the isolated communities. Read More

Published: