Sambal is a (fictitious) Peranakan cuisine concept takeout restaurant based in NYC. The menu is built around its sambals, flavourful hot sauces that range from sweet-and-sour to tangy. Customers pick a main dish and a sambal to complement it. Think a spicy, Asian Pommes Frites (the Belgian fry place in St. Marks in Manhattan).
The takeout packaging puts the focus on the sambal.
Each box is stamped with the logo after it is filled with food. To open the box and get to your meal, symbolically break the seal!
The subdued exterior hides a CRAZY VIBRANT INTERIOR! The swirly pattern that frames the sauce container is inspired by a Peranakan surname lantern I found during the research phase. It is meant to suggest smoke and heat.
Prototyping took... a while.
