Red Lobster
June 2008 - Art Direction & Design
My involvement in the Red Lobster (Darden Restaurants) account began with an update of the existing site. They had recently switched agencies and needed time to develop the brand. After an initial kickoff with the agency I was given the task of developing new site designs based on the new brand direction.
After proposing new designs and vetting them with users, and then a direction change and a new round of designs and testing the new site and media campaign were successfully launched and very well received. This lead to the redesign of Darden Restaurant sites for Olive Garden and Bahama Breeze.
