South Point
Livin' it up
History: South Point is one of South Africa's leading independent providers of student accommodation.
Task: To create a brand that would be visible and stand proud of the grey, dim and cheerless walls of Braamfontein.
Idea: The inspiration for the identity is built on the idea of community and togetherness. This is represented in the circular shape which encompasses everyone. The point at the bottom is representative of the individual within the community, still maintaining an individual status in a collective community.
