项目背景/ Background
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为提升“超级物种”品牌影响力，构建品牌年轻化形象，超级物种联手电影大IP进行“线上线下联动”整合营销，围绕“超级物种”的线下门店与国师电影《影》电影场景打造沉浸式电影主题体验店。
通过对电影的深度分析和研究，我们选择了水墨和太极两种元素来表达电影中都督子虞与影子境州之间相互依存、相爱相杀的共生关系； 氤氲的水墨组合成太极的形状，温柔却充满力量，并与电影中的关键道具——沛伞有所关联，同时将超级物种典型食材融入其中；
主海报既表达出电影的内涵，又让画面不至于太过冰冷。
Super Species has made a strategic partnership with Zhang Yimou's film 《Shadow》, where we try to create an immersive scene experience. Through in-depth analysis and research on the film, we choose two elements, ink painting and tai chi, to express the symbiotic relationship between the governor Ziyu and the Shadow Jingzhou.
Dense ink forms the shape of tai chi, gentle yet powerful, which is related to the key prop in the film -- Pei umbrella, while integrating typical ingredients of Super Species.
The main poster not only expresses the connotation of the film, but also makes the picture not too cold.
品牌传播海报/ Brand poster
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4张品牌传播海报，延续电影海报的视觉风格，用极具冲击力的表现形式，将食材的生猛表现的淋漓尽致。
4 brand communication posters, continuing the visual style of movie posters, with a powerful form of expression, incisively and vividly express the raw and fierce food.
工坊底部广告/ Workshop advertisement
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其他画面/ Other pictures
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