Limkokwing University – Cyberjaya Campus
"The Limkokwing campus in Cyberjaya is home to 9,500 students from nearly 145 countries. Its multicultural environment enables both local and foreign students to interact and soak up varied cultures.
The campus is an outstanding landmark in the vicinity. Its spectacular façade, a multi-hued skin of sorts, features creative industries, lifestyle activities and the university’s global expansion.
Through six faculties – Design Innovation, Multimedia Creativity, Communication, Media & Broadcasting, Information & Communication Technology, Business Management & Globalisation and Architecture & Built Environment – the university runs an extensive range of programmes. Its Executive Leadership College also offers specially tailored courses in leadership, entrepreneurship, finance and information technology."
The campus buildings are covered by a printed material covering the facade of the whole campus which are changed every 5 years. This year, Limkokwing (the founder of the university) asked the students from faculty of design to design 5 building wraps for the university.
The brief is strictly based on the current concept and branding of the university which is "City of Innovation".
With a very limited timeline (3 days), the students are obliged to submit a design using the given taglines.
Based on the initial keyword concept: creativity, innovation, and technology, the overall design still maintains the futuristic and innovative look and feel just like Limkokwing University’s branding.
Each panel’s visual represents the core value of the university. Some visuals are related with the tagline.
The main elements used in the design are mostly technological and modern elements such as clockwork, metal globe, and lights. All 5 panels have similar look and feel to create seamless visual flow and don’t look separated from each other (because the current designs seem to vary and each panel design is separated from each other).
The main color used is black and blue color. Beside the fact that black is Limkokwing’s corporate color, it’s meant to create professional, sophisticated, futuristic and technological look and feel to show that creativity and innovation is the essential foundation for the future and it is the core value of the university. The use of a lot of lights effect is to give more ‘wow’ factor.
Insitu images are from Limkokwing University's website.
