Land Rover / Range Rover Supercharged

 

Copy: “At the bottom there’s a steel structure known as the Eiffel Tower that revolutionized architecture of the modern world at the Paris Universal Exhibition of 1900. Imperceptible, don’t you think?

New Range Rover Supercharged. Next to it, everything it’s just insignificant.”

 

Agency: Ogilvy & Mather
Client: Land Rover
Product: Range Rover Sport
Copywriter: Victor Acuña / Jacobo Hanneman / Ricardo Cárdenas
Art Director: Andrea Jaimes
 
 

Land Rover / Range Rover Supercharged
 
Copy: “We can appreciate Queen Elizabeth II, the most magnificent cruise that the world has ever seen. But you didn’t notice it, right?
New Range Rover Supercharged. Next to it, everything it’s just insignificant.”

 

Agency: Ogilvy & Mather
Client: Land Rover
Product: Range Rover Sport
Copywriter: Victor Acuña / Jacobo Hanneman / Ricardo Cárdenas
Art Director: Andrea Jaimes
 
 

Agency: Ogilvy & Mather
Client: Land Rover
Product: Range Rover Sport

Version: Red Light
Copywriter: Victor Acuña
Art Director: Brenda Avilés
 
Copy: Nightmare

Agency: Ogilvy & Mather
Client: Land Rover
Product: Range Rover Sport

Version: Traffic Jam
Copywriter: Victor Acuña
Art Director: Brenda Avilés
 
Copy: Nightmare

Litografía