BACARDI FLAVORED

PROJECT

Promotional campaign for Bacardi Flavoured 'Mixing Game'.

CONCEPT

Bacardi Flavored is about mixing drinks and mixing people. With this campaign Bacardi introduces "THE ART OF MIXING".

When playing the mixing game people end up in interesting sensual positions. We pre-create provoking and sensual positions and communicate them “tantric yoga-style”.

With this strong visual language we lure the target group into our mixing world, we tell them the story of the Bacardi Flavored lifestyle. We promise them fun times with their friends, sensuality, close physical contact. We set the stage for them to get personal, the rest is up to their imagination.

MIXING POSES

OUTDOOR STUNTS

Concept 1: "Living statues"
Get the statue artists on Dam square to do the poses on the Bacardi mat.

Concept 2: "Flexible dolls"

Place flexible life size dolls/figures in the city. People can put/bend them in the diff positions. E.g. nice as an activation for the game on Max Euweplein.

VIRAL/ EVENT

We first spread teasers on Youtube about this new 'Mixing Guru' in town named Pablo. He would perform his peculiar poses and invite people to join him on this massive open air class he's going to hold soon.

We then spread pamphlets/ poster around the city & social media (including actual yoga institution and fitness centres) announcing the "Free Access Open Air Bacardi Mixing Class" with famous DJs and this 'Mixing Guru'.

At the launch event, we'd recreate a 'yoga' class at one of the popular parks in Amsterdam. The 'Mixing Guru' would be teaching mixing poses to his class. There would also be DJ booth and Bacardi-mixing-bar seving Bacardi Flavored mixed drinks for your refreshments. We'd make people curious and wonder what it is all about.

"For enlightened spirits. Start mixing."

SOCIAL MEDIA

You will be invited to start 'mixing' by Pablo (the 'Mixing Guru' or the instructor of Bacardi Art of Mixing) with one of your friends. You can choose your friends you want to mix with and upload you & your friends' profile picture. You can then create your art of mixing video and see yourself playing in interesting positions!