As part of Bell's sponsorship of the 2010 Olympic games and brand revitalization, a traveling digital Mall Tour was developed. The Mall Tour contained several digital signage screens, interactive touch screens and more... This engagement experience allowed Bell to both demonstrate it's support for our Canadian athletes as well as promote it's services and products and unique offering of exclusive carrier of the Olympic games across all it's devices, screens and services. The Mall Tour proved to be a great success drawing thousand of people in to engage and communicate with Bell. The patrons also had the opportunity to engage on-site staff as well as opportunities to tie back to social and online touch-points.
