GIFT:
With detailed precision, we designed a uniquely multifaceted 3D mold, which when dipped in golden radiance, forms an elegant notebook clutch, opening up to a journey of beauty from within.
INVITATION:
Between the dual golden tones of origami folds, inspired by Cle De Peau’s Japanese origins, an elegant surprise of an invitation awaits to be unravelled.
PHOTO & VIDEO:
“With all that we see around us, the most beautiful story is the one that is unique to you” - this is the belief that we began with as we embarked on the campaign design for Cle De Peau Beaute. In our scriptwriting and storyboarding, we create a heartfelt perspective, told through the eyes of the beautiful Kary Ng and Isabella Leong. Charged with the power of a star-studded voltage, we hope to inspire true forms of beauty with a deep seated courage to be oneself, and to discover your own unique story.
CAMPAIGN DESIGN
CLÉ DE PEAU BEAUTÉ
To celebrate the launch of Cle De Peau’s eye campaign, we deep dive behind the scenes to learn the beautiful science that replenishes radiance to one of the most important features of our faces: our eyes. Matching the brand’s pure dedication to science, we hand drew more than 2,500 lines to create the intricate layers, each formed by straight lines yet creates the curved shapes of the eyes, leading with elegance into the key of radiance.
WORK SCOPE
Campaign Concept Design, Key Visual Design, Video and Photo Concept Development, Video & Photo Production Management, OnSet Art Direction, Script Writing, Script Translation, Storyboarding, Set Design & Production, Editing, Invitation Design & Production, Gift Design, Gift Production.
