The Challenge
I choose to partake in the D&AD New Blood Awards. The brief was to create a campaign to create awareness or promote a change on the stigma’s that surround menstruation today.
The Solution
I choose to focus on the UK and the stigma’s on menstruation created through the lack of education, embarrassment and it generally being a subject not talked about. I created a campaign that combats these stigma’s, stereotypes and sayings.
I aimed to create awareness of the silence around periods and start a conversation on how the stereotypes and stigmas are leaving men and women embarrassed and ashamed to say it how it is. Further campaign assets aim to empower women and educate men, to stop the embarrassment around menstruation and change societal norms and values so we can just call it what it is without being ashamed. A period.
