Background

Every year, Leo Burnett Sri Lanka designs a diary to be distributed to employees at the beginning of the year. With many changes that happened internally and externally, Leo Burnett wanted to bring back the fun through a diary which normally people use for time-keeping and appointments. So how do we make a diary more than a diary?  

Solution

As we realized more people use the diary as a notebook to write, doodle and sometimes scribble, we converted the diary to a Notebook and gave it a theme that they can't ignore.

Idea

The Holy Book of Fun, a book of 12 commandments that guides the user to have fun throughout the year in the most simplest of ways. 

Conceptualizer & Writer - Aysha Musthafa

Art Direction - Duny Victoria