Student Project
2020 Loeries, Product Fabric design: Finalist
This project required that we reposition a brand, we had four brands to choose from. The brand I have chosen is Chocoloza. This repositioned packaging is to be launched at the 2019 edition of the Coffee and Chocolate Expo.
Furthermore, we as students had to create a story world - a high interaction level where the audience at the expo can interact with the products is essential. We were challenge to create an augmented reality concept where the audience is drawn to be a part of the company’s story world.
The message which is communicated throughout the project is “Uniting South Africa through chocolate”.
Overview Video of the Project
Repositioned Packaging: General Packaging
Repositioned Packaging: Limited Edition Packaging
Interactive Zine Design: Information Page
Interactive Zine Design: Posters
Interactive Zine Design: Packshots
Motion Graphic from Zine
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Packaging and Fabric Pattern Designs
Digital Mockups of Exhibition Stall
