Wayne Smith's profile

Melbourne Prize for Literature

InDesign
Branding
How do you communicate the idea of language without using words?

When asked to design a new identity for the Melbourne Prize for Literature, I looked at how the idea had been executed in previous years. All the identities seemed to share a common theme—the use of expressive typography.

Both the client and I felt it was time to think differently.

I created a series of symbols to communicate the idea of story telling. Like Egyptian hieroglyphics, these bold symbols express the idea of language in a graphic form.
Melbourne Prize for Literature
Published:

Melbourne Prize for Literature

Published: