Vector illustrations created to be used in series of four motion graphic videos, with a total series run-time of 4 minutes, commissioned by Amplomedia. Average time of each video is 1 minute, each video focus on one ‘food group’: Fruits & Vegetables, Dairy & Eggs, Meat & Alternatives, Bread & Grains.

 

The series is for the Edmonton Southside Primary Care Network, which is the association of all medical clinics in Edmonton’s south side. The video series is designed to be a digital re-creation of their popular in-person Grocery Shopping Tours, where patients of their clinics are guided through a grocery store and given education and guidance about making healthy choices while shopping for themselves and their family. Topics include good serving size guidelines, meal planning, ingredients and other nutritional elements to look for/stay away from, and how to divide up your shopping cart.

 

You can check out the videos here.