As creative lead on the global Grolsch advertising account, I was responsible for the new creative platform, end-line and a series of campaigns tailored to suit the needs and challenges of the specific markets.
‘Choose Interesting’ is the first campaign and end-line ever to be adopted by all markets under the SAB Global Brands banner. It is currently running in South Africa, Poland, Russia, Canada and the United States.
These are examples of the various guises the campaign took in the launch phase.

 

Results: The campaign was launched in 2012 and is still running in various forms across all markets. Due to the success of the endline within the markets, it has become the creative platform for all activity through the line.