REDEFINING THE BRAND ETHOS FOR ONE MUMBAI’S
LARGEST REAL ESTATE DEVELOPER

Rebranding + Branding Strategy + Spatial Design + Communication Design

For a brand that stands for experience, success and passion, Aurum is also one of the few brands that draws its inspiration from the current market trends, believes in dynamism and has a vision that supports expansion and flexibility.

Thus a rebranding project for Aurum Ventures involved for us to take all these attributes into consideration. Our main effort for the rebranding was a to be comprehensive, structured yet in adaptive to the changing design trends.

The logo comprising of geometric lines forming an A, also has a unit of gold whilst we have retained the original blue colour of the brand. The gold stands denotes it’s legacy and gives the brand an everlasting touch.