BUDxCTEMF Activation & Social Campaign

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Budweiser recently arrived in South Africa. Keen to insert themselves in relevant scenes, they sponsored an entire stage at CTEMF 2019. MADE was tasked with leveraging and amplifying the impact of this collaboration.

We identified the four most popular acts performing on the Bud Stage. We sent a skeleton crew to the festival who shot and edited a short branded film for each artist, released immediately on Budweiser, CTEMF and the artists’ social channels.

The BUDxCTEMF mini-campaign also included merchandise and activation elements.

T O T A L I M P R E S S I O N S: 169 038 - T O T A L V I D E O P L A Y S : 156 658

S H A R E A M O M E N T. W I N A B U D.

On-site activation.

With a small team of promoters and tactically placed collateral, festival goers were asked to capture and share a moment from the Budweiser Floor. In exchange for using the relevant tags, guests got a free Bud from the bar and were entered into the draw for instant prizes in the form of epic merch.

For the design, we combined the Bud CI with the CTEMF art direction that we developed to create
synchronicity with the surrounding festival.