Designer: Mark Gallardo
Brief: Create a full visual system for a non existent financial company (Clarica previously existed but was recently purchased by Sun Life Financial)
(All rights of photography go towards all respective owners)
Clarica Financial Services
Clarica is in the business of investment and insurance solutions. For over 100 years, Clarica has been
helping their customers make clear financial choices, while providing the right insurance, savings
and investment products to fulfill their needs. Clarica’s goal is “clarity” based on straightforward
discussion, listening and sound advice.
The Logo
Our logo is the defining image that represents who we are as a company. Treat it with
importance and care by following the guidelines on the next couple of pages.
Colours
The palette for our logo is quite simple. It is composed with only these two colours and no more.
Logo Construction
Our company is all about simple and clear solutions. This is what we kept in mind during the
creation of out Clarica Logo. Be mindful of the logo construction and keep to each and every
measurement to perfectly construct the logo.
Logo Clear Space
The safety of our clients are the greatest importance to Clarica. To help keep our logo safe, maintain the specified distance with secondary graphics. This clear space guideline is used for the sole purpose of keeping the clarity of the Clarica logo design.
Background Colour
We prefer having our logo behind a white background. Though, If you are faced with the situation of having it behind a different colour, refer to the examples of how to treat the logo.
Logo Treatment
Our logo is very important to us. To make things easier, we’ve come up with only one proper way to use the logo. Refer to the above comments on what to watch out for.
Typography
We focus and pay attention to the small details because we know they are as important as the larger ones. These are the following fonts that we use for both print and Online usage.
Business Card
First impressions are very important. Our business cards are simple & clear allowing for quick and easy readability. Every piece of information is carefully placed allowing for maximum legibility.
Dimensions:
3.5” x 2”
Business Envelope
The information we share is highly valued along with how it’s presented. Simple and clear is an on going theme with Clarica. Make sure to follow Canada Post Standards.
Dimensions:
9” x 4.125”
Business Letterhead
Our business letterhead design is quite standard.
Dimensions:
8.5” x 11”
Website
Finding solutions for our clients is the number one priority at Clarica Financial Services. Our online destination offers a fast and reliable help all at a click of a button.
Mobile App
Clarica always keeps itself and its customers constantly updated. With our Mobile and Online presence, we are able to stay connected with our customers at all times.
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