To stand out and appeal more to the older target group, the idea depicts luxe as a series of windows to a travelor’s wonder which LUXE guides you to.

 

2 Teaser ads will be placed in upscale lifestyle and fashion magazines ELLE and BAZAAR,next to lifestyle or travel related articles.

 

On the launch date, the 2 in-store

posters will be put up in all outlets of Kinokuniya BookStore.