Rebranding a luxury range of cereals for Marks and Spencer.
M&S is a quintessential British company established in 1884, in the era succeeding industrialisation. The 1880s also saw the birth of the Arts and Crafts movement, which like M&S, valued high quality and craftsmanship. Influenced by these beliefs, the design for these cereal boxes takes inspiration from natural motifs found in the movement as well as Art Deco flourishes and typography.
