CLIENT
800-JR-CIGAR Inc. "World's Largest Cigar Store"
OBJECTIVE
When the decision was made to close down Cigar Magazine I proposed repurposing the years of original content and integrating it with the JR Cigar catalog. These were the mock-up spreads I included in my proposal. This would set us apart from our competition by setting us up to be the most knowledgeable experts in the industry.
800-JR-CIGAR Inc. "World's Largest Cigar Store"
OBJECTIVE
When the decision was made to close down Cigar Magazine I proposed repurposing the years of original content and integrating it with the JR Cigar catalog. These were the mock-up spreads I included in my proposal. This would set us apart from our competition by setting us up to be the most knowledgeable experts in the industry.
CONCEPT
A clean and elegant, magazine style approach inviting our customers to explore deeper into the world of cigars. Products and deals would be offered on the same page as informative and entertaining content. Instead of continuing to offer the most variety at the lowest prices, this concept intended to increase the percieved value of our products and encourage customers to try new products based on learning and suggestion (very similar to the way in which fine wine is marketed). Repurposed articles would answer questions that would normally keep people from purchasing out of fear of the unknown. This concept also features color coded customer reviews (blue for experienced, and green for novice) which would address the fundamental questions of a new smoker, while allowing the experienced smoker the option to quickly skip over these comments.
A clean and elegant, magazine style approach inviting our customers to explore deeper into the world of cigars. Products and deals would be offered on the same page as informative and entertaining content. Instead of continuing to offer the most variety at the lowest prices, this concept intended to increase the percieved value of our products and encourage customers to try new products based on learning and suggestion (very similar to the way in which fine wine is marketed). Repurposed articles would answer questions that would normally keep people from purchasing out of fear of the unknown. This concept also features color coded customer reviews (blue for experienced, and green for novice) which would address the fundamental questions of a new smoker, while allowing the experienced smoker the option to quickly skip over these comments.
Most importantly, this approach to a retail catalog would make the JR Catalog, not just another catalog in the mailbox, but a welcomed, free magazine filled with informative and entertaining articles.
Trent Stainbrook | Creative Direction | Art Direction | Layout Design | Mock-up | Proposal
Trent Stainbrook | Creative Direction | Art Direction | Layout Design | Mock-up | Proposal
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