Skyworth
Rebranding
Rebranding
SKYWORTH is one of the world’s largest smart TV brands. In recent years, Skyworth has continuously surpassed people’s expectations and used its entrepreneurial spirit to inspire target users to ‘Go Ahead’, In the new era, new positioning is needed to differentiate it from its competitors.
Through the change from the inside to the outside, we have increased the recognition and sales of the brand in China with accurate brand expression and VI system. In June 2018, the brand image transformation and upgrading has continued to outperform the domestic colour TV industry: 2018 “Double Eleven ” Skyworth sales increased by 37.4%. In North America, SKYWORTH is recognized as one of the fastest growing Chinese consumer electronics brands.
Through the change from the inside to the outside, we have increased the recognition and sales of the brand in China with accurate brand expression and VI system. In June 2018, the brand image transformation and upgrading has continued to outperform the domestic colour TV industry: 2018 “Double Eleven ” Skyworth sales increased by 37.4%. In North America, SKYWORTH is recognized as one of the fastest growing Chinese consumer electronics brands.
—
SKYWORTH Rebranding
Design at 2M2 Art Direction Co.,
Client / SKYWORTH Group
Art Direction / Lingyuan Wang
Strategy / Odin Zhang, Hu Ning
Typography / John Wu
Graphic Design / Ji Dehui
2017 - 2018
