IBM has come a long way from selling personal computers. Trouble is, no one knows what they do anymore. This annual report serves to explain how IBM is relevant to everyone by higlighting relatable case studies.
Photography of everyday objects paired with portraits connect the case studies with the general reader.
Beautiful original photography by Brett Falcon
The 10-K can be tucked in the back pocket of the Annual Report, or left out so that the report can double as a marketing brochure throughout the year.
This annual report was carefully printed and hand bound. A digital representation can be seen by clicking here.
