Aire Cycling Gear. Love Every Ride.
Aire's brand is uniquely positioned to appeal to an exploding global community who are into self-defined spirituality, connecting with nature, and who think of themselves as world citizens.
It is an ethereal brand that exudes something fine and elusive. The name Aire itself is intangible.
The Sacred Ride Series is a product line inspired by locations around the world with expansive views and uncommon natural color palettes. Bali Sunset, Namib Desert, and Aurora Borealis are the first three in the series.
I developed the brand position, name, tagline, and color series, along with the materials below.
Like to Collaborate?
For help with your design needs or for collaborative projects, please contact me at hello@marijakovacevic.com. I would love to be part of a high-performance, remote team.
What I Bring to the Table:
With over twenty years of industry experience, my specialties include brand development, integrative design, campaign development, UX design, UI design, content usability and copywriting.
This includes everything from planning and strategy, to creative direction and project management – even with remote, cross-continental teams.
Also from writing winning business proposals and intuitive navigational systems to grabbing headlines and clean web content. I am a solid team player that can fill many gaps.
Constantly curious, studying, practicing, improving ... I am always open to new challenges.
