CONTEXT
Regione Lazio – Regional Government Institution, promotes
free vocational trainings for live shows artists and technicians.
PROBLEM
How do we explain unexpected and yet very specific job
opportunities to a young target?
SOLUTION
We choose not to explain but to show: thanks to
GoPro cameras placed on real stylists, propmen, directors, set decorators
and actors during live shows actually running, our target
got to see by themselves – through the eyes of actual live show workers
– what the jobs consisted into.
RESULT
The required amount of subscribers was reached
within the first week of airing.
