United Church of Canada:
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Ask
Respond to the Atheist Bus Campaign's (http://en.wikipedia.org/wiki/Atheist_Bus_Campaign) arrival in Canada on behalf of the United Church of Canada (UCC).
Answer
Our response took the shape of a single full-page ad in the Globe & Mail that turned the Atheist Bus Campaign's definitive statment into an option worth considering. The CTA drove people to the UCC's website to continue the debate.
Agency
Name: Smith Roberts
Copywriter: Adam Kolubinski
Art Director: Greg Kouts
Creative Director: Brian Smith
Awards
2009 Extra Award (Silver) - Public Service & Advocacy
Full page newspaper ad
