Flying isn't about the destination but about the journey. Indian airlines-SpiceJet, with its best-in-class perks and category firsts, will transform your time in the air and literally leave you on cloud nine.
For this mobile first campaign, we chose camera filter + emoji inspired look and worked with London's celebrated sticker artist Sam Taylor to design over tons of thumb-stopping assets. These were directed in Wes Anderson’s style to make them even more visual; in fact, they communicated the benefits without a single word of dialogue.
Facebook Creative Shop India x K Silent Productions
Client: Spicejet Airlines, India
Creative Strategist / Creative Director: Nasheet Shadani
Head of Creative Shop India: Juhi Kalia
Directors: Riazat Khan / Nasheet Shadani
Executive Producer: KC Pandey
Illustrator: Sam Taylor
Animation: Trip Creative Services
Motion designer (for GIFS & Story Carousel) : Sumeet Kundhiya
Copy Support: Ram Cobain
Client Partner: Saurav Chakraborty
Producers: Dyuti Geete, Claire Davidson, Ariyan Samarbakhs