Abierto Mexicano de Diseño
In collaboration with Lance Wyman
Brand Identity
2016
The 'Abierto Mexicano de Diseño' is a design festival that takes place every October in Mexico City's bustling downtown. For the 2016 edition Deduce worked in collaboration with Lance Wyman to give Abierto's events greater visibility.
A custom typeface was used for the logotype and event titles to give Abierto a voice that could stand out among the visual noise of the public plazas and busy streets. This was combined with the festival's existing symbol.
The angled type is combined with colored parallelograms to create a festival feel and suggest a sense of space.
A custom typeface was used for the logotype and event titles to give Abierto a voice that could stand out among the visual noise of the public plazas and busy streets. This was combined with the festival's existing symbol.
The angled type is combined with colored parallelograms to create a festival feel and suggest a sense of space.
Taking the A from Abierto we developed icons for each category of event (Visual, Spatial, 3D, Virtual, Portable).
These elements were then translated into signage, printed materials, social media communications and merchandise.
Branding project designed at Deduce, under the Art Direction of Lance Wyman & Andy Butler.
Look the complete project here: https://deduce.design/abierto-2016
AD: Lance Wyman, Andy Butler
Graphic Design: Lance Wyman, Andy Butler, Susana Rosas, María Teresa flores, Felipe Orensanz
Pavilion: TUUX
Signage: TUUX
Graphic Design: Lance Wyman, Andy Butler, Susana Rosas, María Teresa flores, Felipe Orensanz
Pavilion: TUUX
Signage: TUUX
