Petirrojo is an independent store that sells unique, hand-made jewelry in Bogotá. Petirrojo was founded in 2018 by Diana Rojas and Diana Jiménez, daughter and mother, to explore their shared interest in jewelry as a hobby and as a way to express personality and style.

Natural and playful, the brand represents the force and enjoyment that they put in their work and what this business means to them as family. I was in charge of creating the brand and the communication strategy behind it, from the naming and the conceptualization to the final development of the proposal.

I chose the robin as a metaphor of their process and the story behind the brand, as it is known to be resilient and lively shortly after the winter passes, bringing back life and announcing the return of spring. I created a custom illustration for the brand as opposed to a minimalistic logo to keep the idea of a hand-made, personal and unique product that tells a story and has a meaning behind it. The palette chosen complements the illustration and catches the eye in a quick manner, while the product photography, done by Diana Rojas, highlights all the particular details of each piece.

Client — Petirrojo accesorios · Category — Branding · Naming · Illustration · Year — 2018 · 2019 · Role — Graphic Designer · Strategic Consultant · Collaborators — Diana Rojas Jiménez