Client: Daddy’s Deals
Year: 2016
Campaign: Daily Deals
Channels: Digital
Platforms: Web
Responsibilities:
✓ Copy
The Challenge:
Daddy’s Deals is an e-commerce marketplace that allows local businesses to list discount offers for services, products and experiences.
Importantly, the platform is used by shoppers hungry for a good deal and as such needs to sell the idea that a luxury purchase doesn't need come with a hefty price tag. After all, wallets are tight, aspirations are high, and FOMO is real.
Daddy’s Deals customers don’t always have the time to research restaurants, salons, or getaways during a busy workday. This means that all copy needs to be clear and convincing; aspirational without setting unrealistic expectations. The tonality needs to be relatable to shoppers eager for a deal but wary of being seen as cheap.
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