After Huge redesigned Pinterest’s “For Business” section, the Pinterest content team needed support in determining implications for their full set of content — what should they keep? Where should it go? How should it change? How could they maintain it to express the new design character?

 

To support their content upgrade efforts, I developed a tailored audit approach and supporting documentation guiding them in qualifying the content and mapping it appropriately to the new information architecture, as well as an editorial framework to guide their publishing efforts.