Order, structure and team work.
For this project, we worked on a concept that could relate to the ideas of order and structure, to reinforce the notion of the coordinated efforts within the University, which was the emphasis of 2016 and the philosophy of the former directive board.
We designed volumetric graphics and illustrations to provide a sense of assembly blocks as a metaphor for the joint work that builds the University's achievements. This aesthetic allowed us to communicate very dense and complex information on more ludic manner, making it easier to read and understand.
ART AND CREATIVE DIRECTION
Erika Múzquiz
DESIGN
Erika Múzquiz
Isabel Beltrán
ILLUSTRATION
Mario Campos
EDITORIAL PHOTOGRAPHY
Gaby Guajardo
INFO
hola@reset.mx