Spot the Change: Skin Cancer Campaign
Spot the Change is a fictitious skin cancer campaign in partnership with the Cancer Council, encouraging older Australians to get their moles checked. The key aim is to educate Australians on knowing their moles and identifying change. The campaign's foundation was built upon the key statistic that approximately two in three Australians will be diagnosed with skin cancer by the age of 70. Spot the Change has been applied to a range of applications to show the breadth of the campaign and how various forms of communication may be used to widen the reach of the key message. The campaign was produced predominantly in Adobe Illustrator, with the key imagery focusing on moles their shape and how they can change.
