Katie Banister is a president of a local non-profit organization Access 4 All. Katie became quadriplegic after a car accident and made it her life’s mission to educate and motivate through empowering speeches, disability education and diversity training.

I had the opportunity to meet Katie in my Graphic Design III class, where she introduced  her mission and goals for re-branding and a new brochure, as well as organizing her existing marketing materials into a more cohesive and effective package. Access 4 All was in need of a fresh, new look that better articulated the mission and services offered.

Inspired by Katie’s upbeat and positive personality, I developed a dynamic new logo and 

a comprehensive brochure highlighting information and programs offered by Access 4 All. Included in my solution were also concepts for the design of various collateral such as pins and other promotional items. 

Utilizing a custom color palette that Katie found surprisingly delightful, alongside photos that were provided by photography students at STLCC Meramec, it resulted in a new, visually descriptive brand identity for this “woman on wheels”.

My brand re-design solution was selected by Katie and her team and is currently in use 

in all printed materials and web presence of the organization.