IITP Brand Identity

InDesign
Branding

An eidos is an idea before it has taken shape in somebody’s thinking: heliocentrism before Copernicus, universal gravitation before Newton, or relativity before Einstein. —Or, indeed, information before Shannon. Ever since, the IITP laboratories have woven a net to catch the next eidos — each with its own special section: telecommunications, intelligent computer systems, genomics, fundamental mathematics, and computer linguistics.

The IITP is busy carrying out the syntactic mark-up of the national corpus of the Russian language and analysing the sequence of nucleotides in the genome. Once made commercially available, the fruits of the IITP’s labours have been used to teach banking applications to speak more like real human beings, and train video cameras on toll roads to distinguish passenger cars from goods vehicles.


#shukadesign                    2018




SHUKA
creative director → ivan velichko
art director → dasha zudina

designed by shuka ®
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IITP Brand Identity
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