Brief: (YCN Awards)
'To create a campaign for the Lego Brand that distinguishes LEGO from all the other construction toys in the toy market by higlighting the benefits and points of difference of LEGO rather than the detriments of our competitors. The campaign should encompass the LEGO brand values and take advantage of LEGO's heritage and strong brand equity within the UK.'
The Outcome:
Cheers!
