Challenge: PUB's aim is to encourage the public to take ownership to keep Singapore's waters clean.
Idea: For people to appreciate our waters, they first have to appreciate water itself. This series features facts unique to Singapore's water story, portrayed in a refreshingly contemporary style to compel Singaporeans to be better stewards of our waters by conserving, valuing and enjoying our waters.
Singapore is widely known as a garden city but do we consider just how much water is needed to keep our garden in bloom, or even just to survive? This creative highlights the importance of water to keep our national identity alive.
Singapore is widely known as a garden city but as with all gardens, they need water to survive and bloom. This highlights the importance of water in the survival and growth of our nation.
In 1963, Singapore faced a dry spell that sent water levels plunging to a record low. Water had to be rationed for 12 hours a day, a far cry from the ease at which we have access to water now. This ad reminds Singaporeans to not take water for granted.
This is a recuitment advertisement that follows the style of the entire campaign. It retains the headline font style and the imagery used.
