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Qatar Olympic Committee - Team Qatar: Brand Launch 2017

October 2017
Client: Qatar Olympic Committee ; Services: Motion Graphics, Animation
Team Qatar’s most successful athletes, including high jump World Champion Mutaz Barshim, Olympic show jumping finalist, Sheikh Ali Al Thani, Paralympic silver medallist, Abdulrahman Abdelqader, Asian shooting medallist, Khulood Al Khalaf, and Qatar’s first female to compete in two Olympics, Nada Arakji, joined Qatar’s future sporting stars in an inspirational ceremony that culminated in the unveiling of the QOC’s new logo to the world.
Backdrop and podium videos are animated by Rosalie Mariano with the video flow art direction of Sherwin Bilgera,
in respect to the Brand Identity created by
28 (HARF Marketing w.l.l) and Anis Bengiuma
Following the end of the launch ceremony, the QOC hosted its annual Sports Excellence Awards, recognizing and celebrating the athletes, organizations and individuals who have plated a significant role in achieving sporting excellence for Qatar over the past year.
Above is the 3 minute backdrop animation played in the unveiling of QOC's new logo - it was also accompanied by the video screen found on the podium where the star athletes piece together the "6 values: Excellence, Performance, Challenge, Empowerment, Inspiration, and National Pride" that forms the shield.
Above is the 25 seconds template used as a loop-able backdrop animation played in the QOC's Sports Excellence Awards. Each awardee has a different video content following their own category.
Qatar Olympic Committee - Team Qatar: Brand Launch 2017
Published:

Qatar Olympic Committee - Team Qatar: Brand Launch 2017

A new brand and strategy, including an updated logo, has been unveiled by the Qatar Olympic Committee (QOC) at an event in capital city Doha on W Read More

Published: