Brief
Explore what inspires you.
Solution
Ink is a big inspiration of mine, I love how unpredictable it can be and the shapes that can be made when
experimenting with it, Sadly I only discovered the medium properly when I had gotten to college as the school I went to didn’t provide us with equipment.
This led me to the idea of trying to inspire schools and parents into getting younger children interested in using ink if their artwork more often.
Concept
Ink acts as if it has it’s own personality, from this characters were created named “Splobs” the characters act as a campaign from the brand Winsor & Newton, that encourages schools to use the medium through free art packs. The pupils can create ink monsters of their own with the opportunity to add it to the online gallery and begin to experiment with using ink in more of their work.
All characters lined up by their colour tag.
Booklet includes; instructions, techniques, stickers, practise pages and 10 blank pages to create Splobs.
Each page is perferrated meaning once done it can be ripped out and placed on show.
Packaging for the ink.
Each box includes different sets of stickers, encouraging sales out side of schools to try and collect them all.
Colours clearly shown on the top making it easier for children to identify which box they need with out hassle.
Selection of the final caracters used within the campaign.
