Client: Cox Communications
Goal: Poach new customers and reveal why Cox is better than the rest
My Role: Concept, write, cast, and direct traditional and online video spots, online ads, direct mail, billboards, and radio spots.
Note: I worked with Hispanic copywriters to ensure all English language deliverables could be seamlessly transcreated to Spanish.
Radio-ad Example (Each minute ad could be condensed to :30s and :15s spots)
Motion Media Examples for Online & Social
