A hambitious but fictional bank.
From Banana Lai See to an online race between a Chicken and an Egg, we have always strived to do something creative and memorable for our clients during Chinese New Year - not at all your usual red 'Lai See' envelopes and generic mail. For this Chinese Year of the Pig, we built a fictional bank brand inspired by the fun yet credible voice of the fintech startup industry.
Enter: Piggybank. A new financial services brand that's entirely fake, but 100% fun! The brand is full of porky puns, humour and culturally relevant details to celebrate the Year of the Pig. In doing so we showcased our creativity, local understanding and porcine knowhow - ensuring we would be top of mind for our clients in the coming year.
This fun project was conceived by the wonderful team at Superunion Hong Kong. I was mainly responsible for the creative execution of all spam content involved. Full credits below.
Piggybank, as seen and oinked about on design and marketing platforms...
... and awarded Gold in "Best use of copy style and tone of voice" as well as shortlisted alongside real financial institutions in "Best brand in the financial sector" at Transform Awards Asia-Pacific 2019.
CREDITS
Andy Reynolds - Superunion - Creative Director
Gianluca Crudele - Superunion - Design Director
Kitty Chan - Superunion - Senior Designer
Louisa Luk - Superunion - Designer
Cecylia Grendowicz - Senior Strategist
Nav Kumari - Superunion - Marketing Director
Malcolm Lin - Superunion - Project Coordinator/ Copywriting
