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Camp ITC 2: Experiential Concept and Activation

The Camp ITC map helped guide attendees through the event, highlighting the individual exhibits and mini experiences where they could learn more about ITC capabilities.
It all kicked off with a Campsite Happy Hour, demonstrating ITC's meeting planning skills.
The Caverns showcased the space used to house, coordinate and manage vast equipment resources.
A projection mapping demo helped light up the dark Caverns.
The Fab Falls staging area created awe and wonder, using a modular rental system and powerful LED screens.
Maniac Pass took attendees through the mind of a typical, crazy-good technical director.
The Rec Hall brought the Creative Strategy and Design department out to play.
The Amphitheatre sound stage hosted a talent show like no other, an AR experience that revealed the Phantom Cabin haunting the campgrounds.
Camp ITC 2: Experiential Concept and Activation
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Camp ITC 2: Experiential Concept and Activation

What started as an insular Ad Club happy hour event its first year, grew like a wildfire in its second year, expanding to become a full-on immers Read More

Published: