I worked on this with 2 other students from my class, but this was my section of the work.

 

The brief was to create a branding campaign for Feel good drinks to promote the "feel good" aspect of the brand. We thought up the notion of the guilty pleasure, which makes everybody feel secretly good, therefore creating a motif using the bottle characters. The campaign would be centred around facebook, encouraging people to share what their guilty pleasure is and get people involved with the campaign. It was part of the YCN student awards 2013, which has not yet been judged.

This would be a shelf wobbler which would be in shops and on vending machines to alert people towards the drink and the campaign.