The purpose of this project was to create an ethos for a made up company, and creating a branding guide, along with practical applications (such as a letterhead, and business cards). 

This project is in black and white to focus more on the layout, typography and other design elements of the page, rather than hiding slight imperfections with the use of color. I found that this really helped with my process by designing for the company core values and taking meticulous care to where I place things, rather than just focusing on something aesthetic just for the sake of aesthetics.

To create the branding book, letterhead and business cards, I used Adobe Photoshop and Adobe Illustrator.