This project required the redesign of an African hair care range, Nature's Gentle Touch. The project was completed at HKLM, and required a few design revisions before settling on a final direction. Routes that were presented are showcased below, as well as the final, selected solution.
Route 1: African Revolution
Route 2: Natural & Modern
Route 3: Medicinal & Feminine
Route 4: Medicinal
Route 5: Medicinal (chosen route - before client revisions)
