Heinz 50th Anniversary
Mock Campaign
This was an assignment for an art direction course. The client company, Heinz, was celebrating its 50th anniversary and wanted to remind existing customers, while also attracting new ones, of their love for the Heinz Ketchup brand. They wanted people to know that there is no other ketchup like Heinz, so they requested the words "it has to be Heinz" be featured in the advertising. In my campaign, I sought to address the idea that there exist various kinds of ketchup lovers; Whether someone is the kind of person who douses their food in ketchup, or is the kind to only need a little bit for taste, something they each have in common is that Heinz is the ketchup to use.
