Client
British Land
Media
Print
Press
Ooh
Outdoor
Digital
Event
Task
Create a campaign that promotes both SouthGate Baths summer retail offer, alongside their event- a wisteria walkway.
Solution
In order to ensure the creative complimented the wisteria itself, we started by developing a colour palette. We turned to Pantone, specifically the colour of the year- “Ultra Violet”. This formed the basis of the idea. The combination of a carefully considered palette and imagery made sure the visuals popped and sang a clear campaign message. Options were developed to target key offers, new food and drinks menus, fashion messaging, event creative, and a generic option.
Team
Executive Creative director: Mickie Titterton
Art Director: Jamie Collier
Copywriter: Gilly Hanna
Studio manager: Spencer Taylor
Retoucher: Mark Anstey
